Sun Bum® sun care products are carefully formulated to protect those of us who live and love in the sun. Our mission at Sun Bum® is to create a quality brand of sun care products specifically formulated for people who live and love in the sun. We aim to create a brand that captures the essence and aesthetic of the beach lifestyle while protecting us, and the ones we love, from the harmful dangers of the sun. A brand, with a little edge, that reminds our customers that we are like them and not a giant disconnected corporation. We’re just a small company with a big dream of becoming the most trusted sun care brand in the world.